Rejecting SEO

I’ve spent a good chunk of my career thinking about SEO. I spent ten years building an ecommerce platform, for which SEO was crucial. It’s only natural that, as I’ve built out this blog, I’ve accounted for SEO.

When debugging a Google Search Console issue last week, it dawned on me that SEO only matters if you want strangers to find your website. While I want people to find Faster Times, where I share advice for startup founders and operators, I don’t care if anyone reads this blog.

SEO isn’t necessary. In fact, uninvited traffic is a detriment to my goals of publishing raw and unfiltered notes on the things I read, learn, and experience.

So — robots.txt now rejects search engines. So, if you’re reading this, it’s probably because I sent you the link.